15active athletes, guests do not count2.5%Fitiva fee instead of 5%1 to 8weeks per AI programmeMondayyour weekly briefingPro
At a glance
15active athletes, guests do not count
2.5%Fitiva fee instead of 5%
1 to 8weeks per AI programme
Mondayyour weekly briefing
How it feels
Monday morning
How a week with Pro begins: who needs you, a plan in one go, more room and more of your revenue.
Sample data
The weekly briefing
Ava tells you who needs you this week.
Every Monday morning Ava ranks your athletes by what the last week shows, each with a reason. Show briefing opens the list, and a tap on an athlete opens the chat straight away.
Sample data
Weekly briefing Monday
Show briefing
JK
Quiet for several days, nothing logged
AM
Check-in is overdue
SB
A sprint that ends soon
TR
Hit a new personal best this week
NP
Training nearly every day, worth a shout
Assign Plan
Six weeks of training, in one go.
In Assign Plan you pick Workout plan, answer the questions and tap Generate with AI. You review it week by week. Nothing reaches the athlete until you tap Approve & assign.
Sample data
Assign Plan Workout plan
Sport Strength
Goal Muscle gain
Days per week 4
Duration 6 weeks
Generate with AI
MoTuWeThFrSaSu
1
2
3
4
5
6
Approve & assign
Fee and seats
More stays with you, more room on your roster.
The Fitiva fee drops from 5% to 2.5%, and up to 15 athletes train actively with you. Guests take no seat.
Sample data
Pro Fitiva plan
Fitiva fee
2.5%5%on sessions, packages and events
12 of 15active athletes, guests do not count
Swipe for the next steps
In detail
Everything included
Only with Pro
Up to 15 athletes can train actively with you. At the limit Fitiva blocks adding someone, it never charges you.
15 seats
You never count yourself, and guests take no seat. An open request holds a seat until you accept or decline it.
New requests sit at the top of Athletes: Reply, Take them on or Decline.
A guest books, pays and trains with you. With Work together they become your athlete and take a seat.
Archive someone who has stopped: the seat frees up and all their history stays.
On sessions, packages, events, coaching subscriptions, payment requests and tips paid through Fitiva, Fitiva takes 2.5% instead of 5%. Stripe's card fee of 1.5% plus €0.25 comes on top of every card payment, on every plan. Paid in person, there is no fee at all.
€57.35stays with you of €60, paid by card. Example
Connect Stripe once under Financials.
Athletes pay by card, and Fitiva takes off the fee and the card fee.
Stripe pays out your earnings to your bank account every day.
A whole training programme for an athlete, planned day by day, from 1 to 8 weeks long. The AI reads their last 30 days of training, their personal bests and the goals set for them.
Open Athletes, tap the athlete, then Assign Plan and Workout plan.
Answer the questions, such as sport, goal, level, Days per week, equipment and anything that hurts. Set the Duration and the Start date and tap Generate with AI.
Review the plan week by week. Change exercises, sets and weights, or tap Regenerate, twice per draft.
Tap Approve & assign. Only then does anything reach the athlete, each workout on its day.
Daily calorie and macro targets and several meals per slot, with the reasoning behind them. The AI reads the athlete's age, weight, height and body fat, their last 14 days of training and their goals.
Tap Assign Plan and pick Nutrition plan.
Choose the Goal: Fat loss, Maintain or Muscle gain. Set the Duration and Meals per day, tick Dietary preferences and add Allergies.
Tap Generate with AI and check calories, macros, the AI reasoning and every meal.
Tap Approve & assign. Your athlete sees the targets, logs with Had this and opens their Grocery list.
A nutrition plan is practical help, not medical advice.
Every Monday morning Ava ranks the athletes who need your time this week and tells you why: gone quiet, a check-in overdue, a sprint that ends soon, or a new personal best worth a shout. Your first briefing arrives on the Monday after you have athletes.
On your Dashboard, in the Weekly briefing card, tap Show briefing.
Tap an athlete: their page opens at the chat.
Done for this week folds the card away until next Monday.
On an athlete's page you can also create their AI progress analysis: their last 30 days in a short summary.
Every MondayDaily AI limit on every plan
For you if you want to know on Monday who needs you.
From your progress photo under My Body, Fitiva estimates your body fat and shows it as an AI estimate with its accuracy. The value is only kept when you enter it. Your photos sit in a private area.
Open My Body and tap Add photo check in.
The AI estimate appears with your photo.
Daily AI limit on every plan
For you if the scale alone does not tell you enough.
The AI progress analysis reads your weigh-ins, workouts and meals of the last 30 days and writes a short summary, with Projected in 30 days. Made by an AI, never medical advice.
Open My Body.
Under AI progress analysis tap Generate insights.
Daily AI limit on every plan
For you if you train yourself and want to know where it is heading.
For your own food under My Progress: a photo or a description, and the AI estimates calories and macros. Free gives you 1 scan a month, Pro has no monthly cap, only the daily AI limit.
Under My Progress tap Log a meal and take a photo or describe your food.
BMI, ideal weight, calorie requirement and burn, with standard formulas instead of guesses. For you or for an athlete: tell Ava who it is for and give her the numbers. Free gets one free try of 30 minutes.
Open Ava AI.
Ask, for example, "what is the calorie requirement at 70 kg and 175 cm?".
Find a coach sorts by distance first, in bands. Inside a band, coaches who can be booked come first, then Pro and Elite ahead of Free. Pro and Elite rank the same.
Fill in the Public training location card in My Profile to be on the map.
Add working blocks in your Calendar to be bookable.
Upload a credential under Certifications and tap Submit for review for the Verified badge.
Under My Progress, Assign myself a plan opens the AI plan for you: a workout plan over several weeks or a nutrition plan. Your own tracking never takes a seat.
Courses have their own fee ladder, which falls as your total course revenue grows. On Pro every step is one percentage point lower, from 9% to 7%. A step you reach stays yours, and a free course costs you nothing. Stripe's card fee comes on top, as everywhere.
Open Courses: the card at the top shows your current course fee.
See the whole ladder shows every step and where you are.
With Pro up to 15 train actively with you, and guests take no seat.
You write plans on Sunday nights.
The AI writes the draft over several weeks, you review and approve.
You want to know on Monday who needs you.
The weekly briefing ranks your athletes, each with a reason.
Price
Price and launch price
Launch price
€14.99 a month
or €143.90 a year, incl. VAT
€143.90 a year
You save €35.98, that is €11.99 a month, incl. VAT.
Locked in for as long as your subscription runs. For everyone who starts by 31 December 2026, including with the 14 days free.
New subscriptions from 1 January 2027: €24.99 a month or €239.90 a year, incl. VAT.
The price stays
for as long as your subscription runs, after the trial and at every renewal
when you switch between monthly and yearly billing
when you cancel and tap Keep my plan before the end
The price does not stay
when your subscription ends and you sign up again later. Then the price for new subscriptions applies.
14 days free
The first time you start Pro you get 14 days of full access. Your card is only charged afterwards, and if you cancel before, you pay nothing. Not a second time, and not when you switch from another paid plan.
From here Elite saves you more in Fitiva fees (0% instead of 2.5%) than it costs on top of Pro: €15.00 a month (Elite is €29.99, Pro €14.99, incl. VAT).
For a workout plan, the last 30 days of training, the personal bests and the goals set for the athlete. For a nutrition plan, age, weight, height, body fat, the last 14 days of training and the goals. Nothing reaches the athlete until you tap Approve & assign.
Is there a limit on AI plans?
Pro has no monthly limit. Every plan has a daily AI limit, Pro included: once it is reached, you can carry on the next day. Regenerate works twice per draft, then you change the answers and start again.
Do I rank higher with Pro?
Yes, ahead of coaches on Free. Find a coach sorts by distance first, in bands; inside a band bookable coaches come first, then Pro and Elite ahead of Free. Pro and Elite rank the same.
What happens at 15 athletes?
At the limit Fitiva blocks adding someone, it never charges you. Guests take no seat. Archive someone who has stopped, and their seat frees up while the history stays. Elite has no limit.
Can I switch to Elite?
Yes, any time on your plan page with Upgrade. The switch applies at once and you pay the difference for the rest of your current period. A switch does not start a new free trial.
What does the launch price mean?
If you start Pro or the 14 days free by 31 December 2026, you pay €14.99 a month or €143.90 a year, incl. VAT, for as long as your subscription runs. New subscriptions from 1 January 2027 cost €24.99 a month or €239.90 a year, incl. VAT.
How do I cancel?
On your plan page with Switch to Free or without signing in at app.fitivapro.com/kuendigen. Pro stays until the end of the paid period, and there is no fee for cancelling early.
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