About us

Built with passion. For real connection.

We train ourselves and spent a long time looking for an app that makes tracking fun and connects us with the right coach. There wasn't one. So we built it.

From the heart of Europe, founded in Frankfurt.

Our story

How Fitiva came about

We, Leon and Frederic, have both been training with passion for over six years. Sport is our balance in everyday life. It gives us structure and builds discipline, and that is exactly the feeling we want to pass on.

What we missed for a long time was a simple way to find the right coach. There was no platform for it. So we built a structure ourselves at the gym: plans, appointments, payments and the motivation to keep going. It worked, but it meant hours of manual work every week.

Over the last few years, we have both worked intensively on building platforms. Along the way, we learned one thing:

The strongest connection comes from community and humanity, not from yet another tool.

Leon and Frederic, founders of Fitiva

So we built Fitiva. An app that brings people and coaches together, takes care of everything around it and puts the focus back on what matters: getting better together. What sport has given us, we want to pass on.

Today Fitiva has both. If you train, you track food, training and progress, with Ava as your personal assistant, and find a coach when you want one. If you coach, you run bookings, payments, plans, events and online courses in one place and get found on the map.

Fitiva today

Where we stand

2026launched, for athletes and coaches at the same time.
3countries with coaches and events at launch: Germany, Austria and Switzerland
2languages, German and English. You can use the app for athletes anywhere.
€0to start, for athletes and for coaches. Ava is included.

Mission

Modern coaching, real results.

We want coaches to have more time for coaching and less for admin. And we want everyone who trains to find the right coach and stick with it.

Doing, not admin

Every feature should take one step off a coach's day, or clear up one question for an athlete. That is why Ava logs, calculates and plans, instead of just giving tips.

Privacy by default

Your account and your content are stored in the EU. For Ava and the photo scans, the content needed goes to Anthropic in the USA. We do not sell data. You can download your data at any time, and you delete your account yourself in Settings.

Real, not hype

We build what coaches and athletes need day to day. We measure success by whether people stick with it, not by downloads.

Founders

The team

Two founders from Frankfurt. Both train themselves.

Leon Fischer-Brocks

Leon Fischer-Brocks

Co-founder, product

Had the idea for Fitiva: he was looking for an app that makes training fun and connects him with the right coach, and could not find one. Today he is responsible for the product, from the first sketch to every sentence Ava says.

Leon on LinkedIn
Frederic von Borries

Frederic von Borries

Co-founder, business and partnerships

Responsible for business relations and partnerships. He builds the relationships that bring Fitiva to more coaches and athletes, and makes sure a strong app becomes a strong company.

Frederic on LinkedIn

Up next

What we are building right now

An open roadmap. Tell us what matters to you.

In the works

Fitiva in the App Store

Today you open Fitiva in your browser, on your phone and on your computer, and add it to your home screen. We are getting the app ready for the App Store.

Always open

Your request

What is missing for you in Fitiva? A real person on our team reads every message.
Tell us

Technology

What we build with

Proven building blocks. And a straight answer on where your data is stored.

App
A web app built with React and Vite. It runs in the browser, on phones and computers, with no installation.
Data
Your account, your content, photos and messages are stored with Supabase in the EU, encrypted in storage and in transit.
Payments
Stripe, with Stripe Connect for payouts to coaches. Card details go to Stripe, never to us.
AI
Ava and the photo scans run on Claude by Anthropic. Anthropic does not use this content to train its models.
Maps
Leaflet, with map tiles from MapTiler based on OpenStreetMap.
Delivery
The web app reaches your browser via Vercel. Our privacy policy names every service and its region.

Questions, ideas or keen to help build it?

hello@fitivapro.com
Contact us

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