Fitiva
What is Fitiva? The app explained in three minutes (in German)
Who Fitiva is built for, what the app offers athletes and coaches, what it costs and who is behind it. The short answer to the question we hear most often.
Frederic von Borries
Press
All about Fitiva. On one page.
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Short profile
Fitiva in three paragraphs
Feel free to use it in your piece, shortened if you like.
Fitiva is an app for training and coaching. Athletes track food, training and progress, find coaches near them, book sessions and train with plans their coach writes for them. Coaches run bookings, payments online or in person, training and nutrition plans, events, online courses and payouts in one place. The app runs in the browser, on phones and computers, with no installation.
The AI assistant Ava is built into Fitiva. She logs meals from one sentence and estimates calories and macros, drafts training and nutrition plans and helps coaches follow up. She replaces neither a coach nor a doctor. At launch, coaches and events are in Germany, Austria and Switzerland, and the app for athletes is open to everyone, in German and English.
Fitiva is free for athletes. Premium costs €2.99 a month incl. VAT at the launch price. Anyone who starts by 31 December 2026 keeps this price for as long as their subscription runs. New subscriptions from 1 January 2027 cost €4.99 a month. Coaches start for free with up to three active athletes. Pro costs €14.99 and Elite €29.99 a month incl. VAT at the launch price, then €24.99 and €45.99 for new subscriptions from 1 January 2027. Fitiva was founded in Frankfurt and is a product of Brand Palace GmbH. Accounts and content are stored in the EU, AI features run via Anthropic in the USA, and payments via Stripe.
Facts
The key facts at a glance
- Name
- Fitiva
- Website
- fitivapro.com, the app at app.fitivapro.com
- Provider
- Brand Palace GmbH, Ludwig-Erhard-Straße 1a, 65760 Eschborn, HRB 143699, Amtsgericht Frankfurt am Main (the local court that keeps the commercial register)
- Founders
- Leon Fischer-Brocks and Frederic von Borries
- Managing directors of Brand Palace GmbH
- Frederic von Borries and Jonas Müller
- Public since
- September 2026
- Availability
- Coaches and events in Germany, Austria and Switzerland (DACH). The app for athletes is open to everyone.
- Who it is for
- Athletes who train on their own or are looking for a coach, and coaches of every sport who want to run clients, appointments, plans and payments in one place.
- Prices for athletes
- Free €0. Premium at the launch price of €2.99 a month or €28.70 a year, incl. VAT, locked in for everyone who starts Premium or the 14 days free by 31 December 2026. New subscriptions from 1 January 2027: €4.99 a month or €47.90 a year, incl. VAT.
- Prices for coaches
- Free €0 (up to 3 active athletes, 5% Fitiva fee). Pro €14.99 a month or €143.90 a year (up to 15 athletes, 2.5%). Elite €29.99 a month or €287.90 a year (unlimited, 0% on sessions, packages and events). Pro and Elite free for 14 days, all prices incl. VAT. These are launch prices for everyone who starts by 31 December 2026. New subscriptions from 1 January 2027: Pro €24.99 a month or €239.90 a year, Elite €45.99 a month or €441.50 a year.
- Fees
- Online courses have their own sliding scale, which drops as revenue grows, down to 6%. On every card payment the coach pays Stripe's card fee, 1.5% plus €0.25 per payment. Payments in person carry none.
- Technology
- A web app in the browser, on phones and computers. Accounts and content are stored with Supabase in the EU. Payments via Stripe. The AI assistant Ava is based on Claude by Anthropic.
- Languages
- German and English
- Profiles
- Instagram @fitiva.app and X @Fitivapro
- Press contact
- hello@fitivapro.com, subject Press
Team
The founders
Both from Frankfurt, both train themselves.
Leon Fischer-Brocks
Co-founder, product
Had the idea for Fitiva and is responsible for the product: every feature, every screen, every sentence Ava says.
Frederic von Borries
Co-founder, business and partnerships, managing director of Brand Palace GmbH
Responsible for business relations and partnerships, and builds the relationships that bring Fitiva to more coaches and athletes.
Downloads
Logos and images
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hello@fitivapro.comPress contact
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Questions, interviews, images or test access?
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