What's included in each plan?

Every card on your plan page (Settings, Fitiva plan) lists what it includes. Here is the same in one place. All prices include VAT, and yearly billing saves 20%.

Athletes

Free

• Log everything: meals, water, supplements, fasting, check-ins, workouts, body progress and goals
• Connect to 1 coach
• 1 AI meal scan a month
• Ava, with a daily limit
• One free try of Ava's calculators: 30 minutes from your first calculation

Premium: €2.99 a month or €28.70 a year, incl. VAT, for everyone who starts Premium or its 14-day free trial by 31 December 2026, for as long as the subscription runs. New subscriptions from 1 January 2027: €4.99 a month or €47.90 a year, incl. VAT.

• Connect to as many coaches as you like
• 30 AI meal scans a month
• AI body progress analysis
• Log a workout by describing it
• Your own AI training and nutrition plan, one of each a month
• Ava's calculators: BMI, ideal weight, calorie requirement and burn

Coaches

Free

• Up to 3 active athletes
• 5% platform fee
• 1 AI meal scan a month for your own log

Pro: €14.99 a month or €143.90 a year, incl. VAT

• Up to 15 athletes
• 2.5% platform fee
• All AI features, such as AI plans for your athletes
• Higher placement in the coach search
• Ava's calculators

Elite: €29.99 a month or €287.90 a year, incl. VAT

• Unlimited athletes
• 0% platform fee on sessions, packages, events, coaching subscriptions, payment requests and tips
• All AI features
• Higher placement in the coach search
• CSV export of every payment
• Ava's calculators

Pro and Elite are launch prices: everyone who starts by 31 December 2026, including with the 14 days free, keeps them for as long as the subscription runs. New subscriptions from 1 January 2027: Pro €24.99 a month or €239.90 a year, Elite €45.99 a month or €441.50 a year, incl. VAT.

Pro, Elite and Premium come with 14 days free the first time you start that plan while no other paid plan is running (see How does the free trial work?).

Fees on what athletes pay coaches. On every coach plan, Stripe's card fee of 1.5% + €0.25 comes off each card payment. Payment at the session carries neither a card fee nor a platform fee. Online courses have their own fee ladder (see What does Fitiva take on a course sale?).

Ava has a daily limit on every plan (see Is there a limit on how much I can use Ava?).