What is Fitiva? The app explained in three minutes

Who Fitiva is made for

On one side are people who train and don't want to do it alone: with a plan that suits them and, if they like, a coach who keeps an eye on things. On the other side are personal trainers and coaches, from strength training to yoga, from tennis to boxing, who want to spend less time on appointments, spreadsheets and bank transfers and more time coaching.

Both sides also work on their own. As an athlete you start without a coach, with tracking and Ava. As a coach you bring your existing athletes along with a link, and Fitiva stays free for them. Whether you also show up in the coach search is up to you, with a switch in your profile. If it's off, your profile link, your booking page, your events and your courses keep running as normal.

What the app does for athletes

• Food in one sentence. You write “Chicken and rice for lunch” to Ava, she estimates calories and macros and logs it all. Search makes it more precise: branded products come with the values from the label, from Open Food Facts.
• Training set by set, with a rest timer. Fitiva spots personal records on its own, and your streak counts every active day, whatever the sport.
• Progress at a glance. Weight, body fat and progress photos, plus the energy balance of what you ate and how you trained.
• The rest of your day. Water, fasting timer, shopping list and supplements, where Ava answers with sources from the BfR (German Federal Institute for Risk Assessment) and EFSA.
• Find a coach. On the map you search by city and focus, see open slots, book yourself and pay online or in person. You can cancel in the app until the session starts.
• With your coach. Their plans go straight into your app, and your workouts and meals reach them, no screenshots needed. Plus chat and check ins.
• Don't train alone. Challenges with a leaderboard, run clubs, bootcamps and workshops near you, and online courses by coaches that you work through at your own pace.

See everything for athletes

What the app does for coaches

• Get found. A pin on the map, free already on Free, and a public profile at app.fitivapro.com/c/your-name with your focus areas and packages. Athletes only see your district, never your address.
• Get booked and paid. You publish open slots, and athletes book themselves. Payment runs online through Stripe, straight to you, or in person. You record a cash payment with one tap, and packages such as a 10 session pass and payment links are part of it too.
• Coach your athletes. Training and nutrition plans, check in forms with your questions, a chat kept apart from your private messages, and posts that land on your athletes' dashboards. You see what they train and eat as soon as they log it.
• Ava works with you. She drafts plans that you adjust and assign, flags athletes who haven't trained for days, moves appointments and sums up your month in one sentence.
• Sell more than hours. You set up an event in a minute, the flyer with a QR code makes itself, and tickets are paid online. You build an online course once and sell it through your own link.
• Your own training. Under “My Progress” you have everything from the athlete app for yourself too.

See everything for coaches

Ava, the AI in Fitiva

Ava is built into Fitiva and can act, not just answer: log food, run the numbers on your day, build a routine, book a session with your coach. Messages to your coach, bookings and cancellations are shown to you first as a card, and they only go out once you confirm.

For athletes Ava is free, and Premium unlocks more. For coaches she is included in every plan. What exactly Ava can do and where her limits are is in the article What the AI can do between your sessions.

What Fitiva costs

All prices include VAT. For athletes there are two plans:

The €2.99 is the launch price. It stays yours for as long as your subscription runs if you start Premium or the 14 days free by 31 December 2026. New subscriptions from 1 January 2027 cost €4.99 a month or €47.90 a year, incl. VAT. You can cancel any time in the app.

For coaches there are three plans. The Fitiva fee applies to sessions, packages and events:

You can try Pro and Elite free for 14 days. Paying yearly, every plan costs about 20% less than twelve monthly payments. These are launch prices incl. VAT: if you start by 31 December 2026, including with the 14 days free, you keep them for as long as your subscription runs. New subscriptions from 1 January 2027 cost €24.99 a month or €239.90 a year for Pro, and €45.99 a month or €441.50 a year for Elite.

When each plan pays off is explained in the article Free, Pro or Elite.

Where you can get Fitiva

You can use the app anywhere, in German or English. At launch, coaches and events are in Germany, Austria and Switzerland. Tracking and Ava do not need a coach near you.

You open Fitiva in the browser at app.fitivapro.com, on your phone and on your computer. Fitiva isn't in the App Store yet. On your phone you add it to your home screen, and then it opens like an app.

Who is behind Fitiva

Fitiva is a product of Brand Palace GmbH, based in Eschborn near Frankfurt. Fitiva was founded by Leon Fischer-Brocks and Frederic von Borries, both from Frankfurt. The managing directors of Brand Palace GmbH are Frederic von Borries and Jonas Müller. There's more about us on the About us page.

Your account and your content are stored with Supabase in the EU. Payments run through Stripe, and card details go to Stripe, never to us. Ava and the other AI features work with Claude, an AI model by Anthropic. The content an answer needs is sent to Anthropic in the USA for this, and Anthropic does not use it to train its models. Everything else is in the Privacy Policy.

How to get started

1. As an athlete you open app.fitivapro.com and create a free account, no card needed. Your first entry is one sentence to Ava.
2. If you want a coach later, you find one on the map, and your data is already there.
3. As a coach you also start with €0: first the pin, then the profile. You unlock Pro or Elite when you coach more athletes or need the bigger AI features.

We answer questions in person at hello@fitivapro.com.

Frequently asked questions about Fitiva

Is Fitiva really free?

For athletes, yes. Tracking, workouts, Ava and the coach search cost nothing, with no time limit and no card needed. At the launch price of €2.99 a month incl. VAT, Premium brings more photo scans and Ava's in-depth reviews and plans. Coaches start on Free for €0.

Do I need a coach?

No. You can use Fitiva on your own. If you want a coach later, you find one on the map, and your data is already there.

Is Fitiva in the App Store?

Not yet. Fitiva runs in the browser at app.fitivapro.com. On your phone you add it to your home screen, and then it opens like an app.

Are there coaches in my city?

At launch, coaches and events are available in Germany, Austria and Switzerland. You see who is near you on the map. The app itself works anywhere.

Who pays the fees on a booking?

The coach. The Fitiva fee and Stripe's card fee come off their payout. You pay the price you see on the profile.

Why does the address say Pro?

The app used to have Pro in its name, and the address fitivapro.com has stayed. Today it's simply called Fitiva.